The importance of video marketing and social media cannot be underestimated, particularly in the current climate when most of us are spending more time at home. During 2020, we achieved a massive 125,000 minutes of video watched on the Mullucks Facebook page, an increase of 55% on the previous year with many of our posts reaching over 9,000 people. This was achieved through a combination of property videos, market updates and our new Saturday live viewings. Using a combination of traditional marketing, eye catching professional photography, 4k video and exceptional social media distribution, we are able to expose our clients’ properties to thousands of people within the first week of marketing.
We understand that every client and every property is different and we are able to advise and tailor our packages to suit you.
We have seen direct results from social media posts, including a sale from a #hashtag on Instagram. Oliver, from our Saffron Walden office, posted a sneak preview of property that we had coming to the market with the hashtag #SaffronWalden. A London buyer was looking to move to the area and had recently followed this hashtag on Instagram.The buyer spotted Oliver’s preview and got in touch via direct message, which led to a viewing and offer before the property had officially been launched to the market.
If you would like to know more about how this technology could help you sell or let your property, please contact your local Mullucks Office.