The benefits of economies of scale with Hunters
30th September 2019 posted in Hunters News
If you are an estate agent looking to become a franchise of a national company, you have options, and you have a lot to consider. Hunters have been operating since 1992, and the company has grown successfully in this time.
Any agent looking for an established and well-respected name in the property market will find Hunters to be a smart choice. However, you should look for a company that offers genuine benefits which help your agency to grow. When you’re looking for a national company, you want to find one which provides economies of scale, and with Hunters, there are significant benefits on offer.
Be part of a noted national network
With over 200 branches across the UK, Hunters is a celebrated national network in the property market. Being part of this network grants you access to buyers and tenants from across the country. The way people buy and rent a property has changed, and there are many reasons why people move to a new area to look for a property.
Agents who focus on local areas can miss out on potential buyers and tenants. As part of the Hunters network, you reach more people, which can better facilitate a sale or let, and at a more attractive price.
Gain access to the best digital technology
Digital technology and marketing is integral to the estate agency industry, but it is expensive and confusing. Many local and independent agents decide against using many new technologies because of the cost involved and concerns over whether they can utilise the product or software effectively.
By working with Hunters, this isn’t a concern. Hunters have the size and power to be at the forefront of digital marketing in the estate agency sector. As a franchisee, you reap the rewards of their investment and focus on improvement.
In a highly competitive market, you need to provide the best standard of service. Accessing the latest digital technology and utilising tried and tested digital marketing techniques gives you with an advantage local estate agents cannot match.
An increased property portals presence
The majority of buyers start their property search on property websites and portals. Buyers look for homes on these sites, so if you’re a vendor, you need your house listed here. Rightmove is the market leader, claiming to welcome more 127.5 million visits a month while Zoopla, including Prime Location, welcomes more than 50 million visits each month.
Buyers are on these platforms, so you must be too, but it can be expensive. Many independent and local estate agents struggle to justify the cost of listing with these portals, which impacts their ability to reach buyers. However, by working with Hunters, you gain access to these platforms, ensuring the properties you list are placed in front of the most eager buyers in the country.
Hunters are one of the few UK agents to provide this level of exposure, with properties listed on:
With national and online marketing, not to mention continual research and development in the property market, Hunters is at the forefront of the sector. As a franchise, you reap the benefits of this work, ensuring you are the local estate agent people rely on.
If you would like to learn more about how the benefits of Hunters’ economies of scale can improve your business, please get in touch today.