Throughout 2020 it is safe to say that most of us have spent more time at home than ever before. With national and local lockdown restrictions, at some point this year affecting us all, many have found themselves contemplating whether the place they live is somewhere they can truly call home.
For our Christmas advert this year, we felt that rather than focus on the negativity, and the loss many have suffered due to COVID-19, we should bring the word “home” to the forefront of people’s minds.
We believe that you buy or rent a house, but a home is more than that, it is what you make it.
Home is family. Home is memories shared. Home this year, will not just be the people who wake up and go to sleep in a house, it’ll connect people virtually.
Home has never been more important.
What does home mean to you?
Adam Graver, Marketing Manager said of the advert, “We thought long and hard about the message we wanted to convey this winter. It’s been a year of loss and difficulty and we’ve acknowledged that throughout the year with our marketing campaigns and messages of support; but for this time of year we felt this wasn’t right.”
Glynis Frew, CEO adds “Not everyone has somewhere they can call home, and many people are struggling right now, which is why as well as launching our advert, I can announce that from January, several of our offices will be donating money to their local Trussell Trust food bank for every instruction that goes onto completion. We are a network of independent offices and the support our branches have shown to their local areas, will not stop in 2021.”
She carries on, “This is a special time of year for many people. As an estate agency, we help people find their dream home, and we have been doing that since 1992. There is no better feeling than seeing the smile of a buyer or tenant, picking up the keys for the first time. Home means many things to many people, and we hope we make you think a little about the joy your home can bring you, when everything else in life, may be difficult.”
Visit our Facebook page and tell us what home means to you.