Even though there is a lot of talk about demand outstripping supply in the property market, vendors operate in a highly competitive market. With most buyers beginning their search online by checking out online property portals, listings only have a limited amount of time to stand out from the crowd and make a prospective buyer pay attention.
Therefore, vendors need to ensure prospective buyers see their homes online, and the importance of impact marketing when selling is crucial. Creating a striking first impression and guaranteeing people see your listing is vital, and we recommend some strategies to ensure your property connects with the right people.
Professional photography is essential in grabbing attention
The impact that images have on prospective buyers is enormous. Descriptions are imperative and provide useful information, but when it comes to stopping people from scrolling and making buyers visualise the home, images are essential.
In the present day, smartphone technology ensures many people have a high-quality camera in their pocket. However, great images rely on more than fantastic technology. The best images that promote a home and grab attention are styled to support key features and ensure a house looks at its best.
Hiring a professional photographer costs money, but the cost is more than often justified by the results. A professional photographer highlights key features, they remove potential problems, they use lighting effectively, and they will spend time on the process to create stronger results.
When you only have a second or two to grab a person’s attention, you need the best quality images, and hiring a professional photographer brings excellent results.
Of course, improving technology means that many prospective buyers demand more than images of a house. Virtual tours allow people to walk through a house, creating the flow of the property and ensuring buyers get a genuine feel for what a home has to offer.
Images only tell some of the story, and savvy buyers know that staging and manipulation of pictures happens. Therefore, virtual tours allow for a more honest representation of the property.
Also, virtual tours allow people to review another person’s home from the comfort of their own home or office. The use of virtual tours may lead to a reduction in viewings as some buyers who would have been interested now decide against pursuing an initial interest.
However, buyers who have taken a virtual tour of the property, and who are still interested are likely to be genuine about their intentions. This outcome means the vendor can reduce the time they spend with people, but make sure that the time they do spend with others is relevant.
Social media boosting
It is essential to promote your home on social media, and the best estate agents provide this service. Social media advertising is a cost-effective way to promote the property, and it is possible to create highly-targeted campaigns. Therefore, social media boosting is an effective way of ensuring your promotional posts are seen by people who are most likely to have an interest in your property.
Modern technology and communication advances have created the opportunity for impact marketing to be hugely influential in property marketing. If you are looking to sell your house, call on the services of an estate agent who can utilise the very latest in technology and marketing methods. To promote your home effectively, call on Hunters.