Video Tours – Buyers Want To See Them, So Give Them What They Want

13th May 2019 posted in Sellers

In a competitive marketplace, vendors need to help buyers make a decision, and they must give buyers what they want. This is as relevant for vendors selling a house as it is for a dealer selling a car or a convenience store selling soft drinks and snacks.

While you may think your home is attractive and that people will fall in love with it as soon as they see it, you must remember that your home isn't the only house on the market, far from it. Buyers have a lot of options, and even in an era where industry experts state a lack of supply has affected the market, buyers have a lot of properties to search from.

You need to make sure your house stands out from the crowd in property listings. Buyers tend to scroll through lists, only pausing when something catches their eye and practically begs them to stop. If you want to sell your home, your listing needs to pop off the page and be the option that buyers want to see.

Many components help create a fantastic property listing, but video tours and virtual tours are an excellent feature to grab attention. Improving technology provides many options in promoting property but video tours meet a need, and they solve a solution. These outcomes are why video tours are becoming an essential feature when listing your property as opposed to being a feature that is nice to have.

Video tours generate interest

Buyers are curious, and people by their nature want to see what other people do and have. Therefore, if you have a video tour of your home on a property listing, more people are going to click on your link than if you only offered images of your house.

Photographs are essential in promoting your house on property listings, and video clips take this interest a stage further. Improvements in broadband connectivity and the increasing use of smartphones to access the internet to ensure video content is in high demand. People want to see video footage, and if you're going to engage buyers, offer them a virtual tour of your house.

Video tours save time and money

Selling your home can be a time-consuming task; it can feel draining and it can be expensive. Therefore, you want to sell your home in a cost-effective and timely manner. Creating a virtual tour of your home adds a cost, but the returns from this expenditure form benefits and help you promote and sell your home effectively.

With a virtual tour, some buyers will decide they don't like your home and don't wish to pursue an interest in the property. If a buyer isn't going to make an offer on the house, it is best to remove from the process as early as possible. Removing uninterested parties helps you to focus on people who genuinely hold an interest in your house.

If someone has watched a video tour of your home and then arranges an actual viewing of your home, they hold an interest. Therefore, you have an opportunity to engage with this prospective buyer, and if you conduct a successful viewing, you enhance your chances of selling your home.

Video tours assure vendors that their agent is working hard on their behalf

If you are looking to choose an estate agent, you have a lot to choose from. Not all estate agents are the same, and you should look for a professional who is equipped to help you sell your house. An agent that offers video tours of their listed properties knows what buyers want to see, and are in a position to help you connect with your audience.

You should look to enlist the services of a proactive agent who understands the market and who engages buyers. Video content is vital in the modern property market, and listings that don’t offer video tours have to work harder to gain attention.

Therefore, when you select an agent that creates video tours of your home, you can be confident they promote your home effectively. Also, buyers develop an awareness that your agent provides video tours, and they will instinctively check out their offerings, which in turn brings further buyers to your listing.

Do video tours the right way

Smartphone technology has driven the demand for video footage, and you can capture excellent quality video on your smartphone. However, if you want to have the most significant impact, it is best to call on professionals to shoot your video footage.

A professional videographer has reliable equipment, but it is their expertise in staging video footage that helps you sell your home. Someone who has experience in this line of work creates the best shots, they utilise lighting effectively, and they create a flow between rooms that makes it easy for prospective buyers to feel as though they are in the house.

It is easy to shoot video footage, but it isn’t easy to shoot effective and appealing video footage, which is why it is best to call on an expert for help in this area.

Video footage has greater reach

A huge factor in the popularity of video tours is that they have a massive impact wherever they are placed, not just in a property listing. Some of the locations where vendors should share video tours include:

·        Their website

·        YouTube and other video platforms

·        Social media sites like Facebook and Twitter

·        Community pages and websites

If you want to sell your home, you need to present it effectively and reach out to buyers. Video tours help you connect and engage with buyers at all times of day and night, no matter where the buyer is in relation to your home.

Adding the virtual tour stage to your sales process saves time and allows you to engage with prospective buyers who have shown an interest. If you want to ensure your home grabs attention from buyers, contact Hunters, and we will be delighted to help you sell your house.