Why choose an agent with national coverage?
21st August 2019 posted in Sellers
The right agent makes a massive difference when selling your home. Receiving help from an expert is always of benefit, but the right agent can propel your efforts to a higher level. There are many things to consider when choosing an agent.
The cost will always be a factor, so make sure you have a budget in mind. Ask for quotes and determine what you will receive for this money. Not all agents are the same, and one agent may provide you with better service, that helps you sell your home.
Reach more people with national coverage
Choosing an agent who provides national coverage ensures your home reaches more people. When it comes to promoting a property, local knowledge is useful, but for connecting to potential buyers, you want to reach as many people as possible.
Not every suitable buyer in your area already lives in your area. There are many reasons people move home, including work-related issues, study issues, looking for a change of scenery and seeking value for money.
All these reasons can convince people to move to an area they don’t know and have no connection to. Therefore, these buyers are unlikely to search via local agents; they are going to conduct their search with an agent who offers national coverage.
Immediate brand recognition
When you choose an agent who covers the nation, you select an agent people are more likely to recognise. Brand recognition is hugely important in the estate agency industry. Buying or selling a home is one of the most significant decisions a person makes, so they want to feel confident.
There is greater confidence in dealing with a known and trusted name, than in dealing with a local agency. If you want prospective buyers to feel confident about your offering, aligning yourself with a known and trusted name is an ideal starting point.
More back up and support
One of the most persuasive reasons to call on an agent with national coverage is there is more support. This is an organisation with strength in depth. When you choose a local firm, the absence of one or two team members may place them under significant pressure. A shortfall in staffing could hamper the sales process, but this isn’t the case when you choose an estate agent with national coverage.
You can be confident if unforeseen matters arise, you’ll receive a consistent standard of support.
Greater awareness of nationwide trends
Knowledge of local trends and movements is crucial, but agents need to know what is happening in the overall property market. Too many local agents become fixated on domestic matters, causing them to overlook or miss essential issues affecting the entire market.
If you want support from an agent who views the entire market, call on the services of an agent who offers national coverage.
Selling your home is a challenging process, so you need help from the best professionals. If you’re looking to hire an agent who offers national coverage, contact Hunters, and we’ll be happy to assist you.