To get you the right buyer, the marketing naturally begins with presentation of the property itself. You should aim to appeal to the broadest range of prospective buyers, so presenting your property in a good, clean, neutral fashion can really create a space potential viewers can imagine themselves living in. With more than 98% of buyers starting their property search online, the presentation of your property must be right.
A good agent will discover prospective buyers’ needs and brief their accompanied viewer to highlight all the features of a property that match them. This will build the buyer’s desire to make an offer on the property and can lead to a higher price.
Homeowners often feel that they are best placed to conduct viewings on their property, but it’s important for an agent to do this so the buyer feels comfortable asking questions they may not otherwise ask. Your agent should also use this time accompanying viewings to gather more information on the buyers’ position should they want to move forward with an offer.
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