Buyers In Bridgend – 2020s Popular Search Terms

11th December 2020 posted in Sellers Buyers

With Bridgend homes moving fast, it is fair to say there is considerable buyer activity in the local property market. Buyers are looking for homes in the area, and properties are being snapped up quickly.

The affordable nature of homes in Bridgend is a crucial factor, and it is interesting to see what buyers are searching for when they look for a home.

If you are selling your home, knowing what buyers search for allows you to present to these buyers. If you are buying a home, knowing the most popular search terms will help you understand your competition, or give you fresh ideas.

What are the drivers behind these searches?

The key factors which have shaped the 2020 housing market are:

  • COVID-19
  • Lockdown
  • Remote working
  • Reduction in Land Transaction Tax (LTT)

It shouldn’t be a surprise to learn these factors have shaped buyer activity of late.

The lockdown period caused many people to re-evaluate what is important to them. People need space inside and outside of the home. You will find that this is at the forefront of people’s thoughts when looking for property.

Buyers’ top 10 most-searched terms

If you are looking for inspiration as to what people are searching for in a home, the most commonly used search terms on a popular property listing will give you a great start. The top 10 most-searched for terms from buyers in 2020, according to Zoopla, is as follows:

  1. Garden
  2. Garage
  3. Parking
  4. Detached
  5. Rural
  6. Secluded
  7. Bungalow
  8. Balcony
  9. Annexe
  10. Freehold

The top 10 most-searched for terms from buyers in 2019, according to Zoopla, is as follows:

  1. Garage
  2. Garden
  3. Parking
  4. Bungalow
  5. Detached
  6. Annexe
  7. Freehold
  8. Rural
  9. Acre
  10. Seaview

The top three remain the same, even if the order has changed. With garage and parking both featuring in the top three, space is crucial, but in 2020, the need for garden space is the most important search term.

The two new search terms in the Top 10 are secluded and bungalow. Again, this is not surprising given how 2020 has panned out.

It is also useful to consider changes in what tenants are looking for these days. It is natural there is more focus placed on what buyers are looking for, but the needs of tenants, and the rental market as a whole, is still vital.

The top 10 most-searched for terms from prospective tenants in 2020, according to Zoopla, is as follows:

  1. Garden
  2. Parking
  3. Garage
  4. Balcony
  5. Pets
  6. Flooring
  7. Bills included
  8. En-suite
  9. Rural
  10. Student

While the most commonly used searches are the same as buyers, there is a change of priorities in what tenants are looking for in the rental market.

At Hunters Bridgend, we are proud to play a part in supporting a thriving and friendly local community. If you would like information or guidance on how we can assist you, or you just want to stay in touch with the latest housing industry news, please contact us today.