Cheltenham has long been one of the South West’s most desirable places to live — and 2026 looks set to continue that trend. From elegant Regency homes and stylish flats to its thriving festival culture, green spaces and top schools, Cheltenham remains a magnet for families, professionals and investors alike.
But with the wider UK market shifting, what’s happening here on a local level?
Whether you’re thinking of selling your home in Cheltenham, buying for the first time, or investing in a rental, here’s a breakdown of the latest Cheltenham property market trends to help you plan your next move.
What’s happening with house prices in Cheltenham?
After a period of high activity in 2021–2023, house prices across Cheltenham have now levelled out, with a more balanced market for both buyers and sellers.
As of late 2025:
- The average property price in Cheltenham sits around £355,000
- Detached homes in areas like Charlton Kings and Leckhampton still command £600,000+
- 3-bed semis typically sell between £325,000–£400,000 depending on condition and location
- Smaller flats and terraces remain popular with first-time buyers, often selling for £200,000–£275,000
The key trend is realistic pricing – properties priced in line with current demand are still selling well, especially those in good condition near schools, transport or green space.
Who’s buying in Cheltenham?
We’re continuing to see strong local and regional demand, particularly from:
- Families upsizing from Bristol, Oxford or the Cotswolds
- First-time buyers making the most of government schemes or family support
- Commuters who split their time between Cheltenham and London or Birmingham
- Remote workers seeking lifestyle and space without sacrificing connectivity
Buyers in 2026 are more considered than during the height of the post-pandemic market. They’re taking longer to view and ask more questions – but serious buyers are ready to move if the home is right.
Cheltenham rental prices and trends
Rental demand in Cheltenham remains high – especially for energy-efficient homes and modern apartments within walking distance of the town centre or Cheltenham Spa station.
Average rents (Q4 2025):
- 1-bed flat – £950–£1,100 pcm
- 2-bed house or flat – £1,150–£1,300 pcm
- 3-bed house – £1,400–£1,650 pcm
- 4-bed+ family homes – £1,750–£2,200 pcm
Key rental demand is coming from:
- Professionals working in financial services, healthcare, and cyber-tech
- Postgraduate students and academic staff from the University of Gloucestershire
- Festival contractors and short-term relocation renters
Landlords who offer homes with good insulation, double glazing, or EPC ratings of C or above are seeing faster lets and stronger yields.
Selling your home in Cheltenham? What’s working in 2026?
Sellers who succeed in today’s market tend to focus on:
- Presentation – well-staged homes with neutral décor, tidy gardens and quality photography attract more viewings
- Practical upgrades – energy-efficient features, modern kitchens and updated bathrooms help buyers say “yes”
- Location – homes near local schools, shops and green space continue to outperform
- Realistic asking prices – homes priced too high are sitting longer on the market
The good news? With demand steady and competition relatively low, it’s still a strong time to sell if you approach it with the right strategy.
Cheltenham hotspots to watch
Some of the best-performing neighbourhoods this year include:
- Charlton Kings – consistently popular with families for its schools and green space
- Pittville – a favourite for period homes and access to Pittville Park
- Fairview and St Luke’s – great for first-time buyers and young professionals
- Leckhampton – in demand for its character homes and café culture
- Warden Hill and Hatherley – offering value and strong school catchments
Each area offers something different – and Hunters can help you understand which streets and styles are performing best.
What to expect moving into 2026
Looking ahead, we expect the Cheltenham property market to stay balanced:
- Mortgage rates may ease slightly, improving affordability
- Buyers will continue to focus on condition, energy performance and value
- Long-term demand will remain strong, thanks to schools, culture and connectivity
- More landlords may sell or upgrade portfolios to meet future lettings standards
That means good properties – well-priced and marketed correctly – will continue to sell and let well.
Final thoughts
Whether you’re planning to buy, sell or let in Cheltenham, the market in 2026 is all about quality, presentation, and local knowledge.
At Hunters Cheltenham, we combine national reach with on-the-ground expertise – so you can make your next move with confidence.
Ready to take the next step?
- Book your free, no-obligation valuation
- Search homes to buy or rent in Cheltenham
- Contact our team for advice tailored to your postcode
Let’s talk about how we can help you make the most of your move – in today’s market and beyond.
